Press Coverage

Washington Post - 10/03/04:
"Girls Go From Hello Kitty to Hello Debit Card"
"Children are now open game, prey to many financial institutions in this
country," said Joline Godfrey, author of Raising Financially Fit Kids...The
cards become a "great educational tool ...to say to kids, 'Spend, spend,
spend, buy, buy, buy.'"

Robb Report Worth - September '04
"A Will to Work"
For children of wealth, says Joline Godfrey, ..."It's not about working for
money as much as working for character. We see a huge difference in children
who have grown up without ever holding a job and those who do. The former
group is way behind their peers in terms of basic life skills, such as
understanding the meaning of responsibility, commitment and, in general,
becoming a whole person."

International Herald Tribune - 08/22/04:
"Book Report"
Godfrey gives parents a staged road map to follow for knowing when and how
to introduce certain financial concepts to their children based on their
anticipated social and emotional development. As she advises readers in her
book: "Whatever money messages and skills you want to pass along to your
kids must be done in the context of young attention spans and
egocentricism."

Reader's Digest - July '04
"Answers to Tough Teen Questions"
Teen have a knack for asking tough questions about money. Joline Godfrey, author of 'Raising Financially Fit Kids', provides answers to three of the trickiest ones: 1. How much do you make. 2. Can I use my money to buy it? 3. Why isn't my allowance as high as my friend's?

Metroparent (Southfield, MI) July '04:
"Banking on Young Financiers"
'Raising Financially Fit Kids' by Joline Godfrey (Ten Speed Press) is a comprehensive guide for parents of kids ages 5-18. Godfrey explains the different money personalities and how to tackle the problems specific to those types. Includes worksheets, hands-on exercises and goals for each age group

On The Money Radio with Steve Pomeranz – June '04
"Featuring Joline Godfrey" (4 part series)

St. Petersburg (FL) Times 6/13/04:
"Practical advice on what to do with that commencement cash"
Joline Godfrey, author of 'Raising Financially Fit Kids', urges parents to help their teens develop an annual plan for how their money will be put to use. By taking a longer view, she said, the money "can be budgeted for expenses, savings, investments or philanthropy the same way as an allowance."
- Steve Rosen

The Buffalo News 6/07/04:
"Thank-you notes are part of kids' 'money skills' "

The Kansas City Star 6/06/04:
"Educational Rewards"

LDS Living – May/June '04:
"While millionaire status may elude most of us, the truth is that knowing how to save, spend, and invest responsibly offers a more obtainable-and dependable-guarantee of happiness."
- Joline Godfrey

Sprit of Change Magazine – May/June '04:
"Books"
"In this beautifully designed book that feels more like an issue of 'Fast Company' than a how-to book, Godfrey walks you through the dos and don'ts of introducing financial literacy... Full of stories, exercises for you and your children to complete, and further resources to explore, the books offers a comprehensive strategy for teaching your kids about money without scaring them."
- Alec Franklor

Herald Tribune (Sarasota, FL) 5/06/04:
"The ABCs of Money"

Working Mother Magazine – May '04
"Working Mother Book Club"
"Take a more creative approach with these age appropriate, easy-to-implement ideas designed to help kids ages 5-18 learn about finances. Forget the lectures and give your kids some hands-on-experience."
- Suzanne Beecher

Virginian Pilot 4/09/04:
"Parents can gauge child's financial progress"
"The author (Joline Godfrey) lays out 10 basic money skills that children can master and applies to them in four stages: 5-8, 9-12, 13-15 and 16-18."

TowsonTimes.com 4/07/04:
"Girls get a head for finance at St. Paul's event"
"Of the 250 girls assembled at St. Paul's School for Girls Sunday afternoon, 90 percent will fully support themselves at some point in their lives...Independent Means Inc, a California-based company the focuses on business and financial programs for kids, developed the program."
- Lauren Taylor

The Kansas City Star 4/04/04:
"Kids & Money - Money Milestones"
"Among the skills: (covered in Raising Financially Fit Kids) how to save, how to live on a budget, how to handle credit, how to spend wisely, and how to use money to change the world."

Miami Herald 4/02/04:
"Resources can help parents determine their child's financial progress"

Big Apple Parent – April '04
"Best Bites"
"Author Joline Godfrey packs the volume with activities and worksheets to help parents determine the best course of action toward raising independent and responsible kids."

Santa Barbara Family Life Magazine – April '04:
"Book Nook"
"At the heart of this book [Raising Financially Fit Kids] is a map that gives parents a step-by-step approach to helping kids become habitual savers, smart money managers, and responsible decision makers."
- Nansie Chapman

Better Investing Magazine – April '04:
"Finessing Financial Fitness"
"A winner in both content and style, Raising Financially Fit Kids is a valuable enough for you to consider making it a required reading if you're trying to inspire your children to adopt financially repsonsible behavior."
- Angele McQuade

Baltimore Business Journal 3/26/04:
"Schools Take on Financial Literacy"

Washington Business Journal 3/26/04:
"Home Ec: Schools Promote Financial Literacy"

Republican (Springfield, MA) - 3/01/04:
"Teach kids money facts of life"
"Godfrey wrote her book (Raising Financially Fit Kids) for parents who either haven't broached such topics or who could stand a few pointers. She urges parents to bring in mentors - close family friends or grandparents, for example - to help in the cause."
- Barri Bronston

L.A. Parent – March '04:
“Financial Literacy for Kids: Money Lessons Should Start Young ”
- Greg Keer

Parents Express Magazine – March '04
"Dollars & Sense - Books Worth A Look"
"Designed for adults - parents, grandparents, mentors, advisors and educators - this book (Raising Financially Fit Kids) is centered around a developmental map covering ten specific money skills each child can master by the age of 18 to become a financially secure adult."
- Stephanie Elliot

Horizon Magazine – March '04:
"Money Talks: Teaching children how to manage financial matters"
"Parents must remember that they are constantly competing with dancing chinos [pants]," says Joline Godfrey, author of Raising Financially Fit Kids. "If you don't talk to your children about money, somebody else will."
- Melissa Siig

The South Coast Beacon 2/26/04:
“Your Money:Fitness From the Start”
"Local financial guru Joline Godfrey's Raising Financially Fit Kids can help you help your children stay out of financial drain. This book is superb. Straightforward ideas, levelheaded goals and a clear program combine to provide a solid reference guide. Terrific writing, real-life examples and fascinating insights make it a great read."
- Lauren Roberts

The Times-Picayune 2/09/04:
“Cash Money Kids”
"Godfrey wrote her book for parents who either haven't broached such topics or who could stand a few pointers. Aimed at children from 5 to 18, the book (Raising Financially Fit Kids) looks at financial literacy as a developmental process, with skills to learn at every age." - Barri Bronston

Child Magazine – February '04:
“Raising Money Smart Kids”
– Pamela Kruger

Family Matters on 95.5FM (Cleveland/Akron) 1/31/04:
“Parents Learn to Teach Kids How to be Money Savy”
“Joline Godfrey, author of Raising Financially Fit Kids, will give parents the help they need to teach kids the skills to combat the pressure, use good judgment and lead a financially stable life."

Icicle Networks Radio 1/21/04:
“Joline Godfrey, author of ‘Raising Financially Fit Kids”
– Family Talk with Host Dr. Mike Riera

Syracuse Post-Standard 1/19/04:
“Post-Holiday Book Giveaway is Guide for Good Parents”
“Joline Godfrey has written a bright, engaging book called "Raising Financially Fit Kids” – Dee Klees

The Kansas City Star 1/18/04:
“Teach Your Children to Say Thanks When They Receive Gifts”
“Children's money author Joline Godfrey, in her new book Raising Financially Fit Kids, considers gratitude one of the basic money skills that kids need to master to become successful, secure adults.” – Steve Rosen

CBS Early Morning Show 1/5/04:
“Financially Fit Kids”
“(CBS) Getting finances in order is at the top of many New Year's resolution lists. So why not expand that resolution to include teaching your children more about money? In her book, "Raising Financially Fit Kids," Joline Godfrey explains why it's so important and how to do it effectively. The Early Show co-anchor Rene Syler reports”

New York Times 1/3/04:
“Business Schools Make a Pitch for Women”
”... It's a case of girls not knowing what they don't know," said Joline Godfrey, the chief executive of Independent Means, a company in Santa Barbara, CA.” – Julia Lawlor