I just heard from one of the presenters at our upcoming Fashion and Finance NYC retreat (there are a couple of open spots for the June 24-26 event, if you want to join us). Claire Meunier and her mother are going to do a joint session on the “Extreme Networking” it took for Claire to get established after earning an MBA from one of the top schools in the country. Their story is compelling and instructive. More than 16 percent of 20 to 24-year are unemployed and, short of a miracle, I am not feeling Pollyanna-ish about a big improvement anytime soon. The economy is undergoing a massive restructuring that no one wants to talk about. But more on that another day.

Not Enough:

At Fashion and Finance NYC (June 24-26) we about the "Extreme Social Networking" it takes to get great jobs now.

Claire and her mother are going to talk about what it took for Claire to land on her feet in a meaningful position, commensurate with her experience and education. It took Claire almost a year of relentless conversations, meetings, inquiries, reminders, letters, emails, more meetings, and outreach to everyone she had ever met in her life (You think I’m kidding; I’m not.) She understood she had to build a vast web of relationships—REAL relationships, not just Facebook friends or LinkedIn connections. She had to be relentlessly tenacious. She was and she succeeded. And her parents, used to a world in which hard work and a good track record are rewarded, had to adapt to the new environment their daughter faced.

Claire’s story is an important one because in many ways she had EVERYthing going for her: a great experience, top level education, supportive family, intellect, sense of humor, and social network that was already strong. Even with all those assets, her journey was challenging.

The implications for kids who don’t have such resources, or who are not prepared to attack the quest for meaningful, sustaining work are significant. Without Herculean effort, many young people will be left out of the pool for ‘great work’. And if they are counting on less challenging work where they can ‘get by’ they are still in trouble. Those entry-level jobs that used to soak up the energy of American kids are shrinking. Think of all the ticket booths, airline jobs, and retail functions once manned and womanned by actual people, now handled by bank ATMS, airline kiosks, self-service restaurants and electronic touch screens. The entry-level world that launched millions of boomers is vanishing.

Everyone coming to Fashion and Finance next week will enjoy the mother/daughter tale of how Claire got ‘launched.’ I plan to reprise my ‘Launch Webinar’ later this summer and will include stories from their presentation. This new economy requires that families manage their ‘human capital’ with a new attention to developing entrepreneurial kids with extreme networking skills and the capacity to build authentic relationships that will help them find a place in this new and changing economic web.

I got an email from a reporter the other day I thought I’d share with you all! Because I am preparing for the webinar on “The Launch” coming up later this month (email me for more info), his email triggered a small rant (below). I’d love your comments.

Here’s what got me started:

The reporter, Steve Fox, writes for SPAN, a publication produced by the U.S. Embassy in New Delhi with the objective of explaining America to a high-end audience of Indians–lawyers, doctors, legislators, executives, etc. He’s working on a piece explaining why, as he puts it, “we in the U.S. put such a high value on working voluntarily at an early age—the paper route, the lemonade stand, clerking in a store, helping out on the family farm or in the family business, that kind of thing. I’ve explained,” Fox continued, “that things have changed in the U.S. and that, in the current environment, with high unemployment and the prevalence of illegal workers, many jobs that might have been done by teenagers or college students are being filled by someone else.” But they [SPAN] want an article nonetheless, partially because the value system in India is much different—middle-class kids there would not be encouraged to work. So I wonder if you would be wiling to give me your thoughts. Is it the Protestant work ethic, capitalism, or values of learning self-reliance that make a difference here?

Because of the webinar and the white paper we’re about to publish on “How Great Families Launch Twenty Somethings,” I have spent a lot of time thinking about this question. This is what I wrote back to him:

The values you describe (work ethic, early work for success) are still core and active across dominant US cultures. And there is still an equation linking work with worth here in the US. Across all income groups, the idea that you do nothing and pursue idleness is anathema, embarrassing somehow. Philanthropy in the United States is another genuine form of meaningful work. But you’re right that the game has changed.

The work we’re doing on ‘The Launch’ phase of family development emerged from families asking us for help getting twenty-somethings ‘launched’ into independent, self-sufficient lives. Subsidy of adult children is a rising problem in this country, across all income groups and the drive to ‘help kids get on track’ is a reflection of our sense that work and worth are connected.

As I first started to work on this issue, I admit to having leaned toward the bias that we were dealing with ’slacker kids’ and overly protective parents (my own work ethic writ large, front and center). But I was wrong. Even very well connected families with kids who are quite accomplished are finding that entry into the work world—and even the volunteer work world—is pretty challenging.

Here’s why: whole industries are shifting and collapsing. Publishing, which use to swallow up thousands of entry level kids hardly exists as we once knew it. It’s social media now and at the entry level it doesn’t pay. Finance has consolidated and replaced low level jobs with technology, law firms are parking associates in non-profits until things ‘pick up’, taking up non-profit slots entry level kids might have taken. And as manufacturing collapsed, ‘middle class’ and working class adults are moving into what would otherwise have been entry level jobs.

The work ethic is very much alive. How to exercise it is getting more challenging. Meanwhile the department of labor just issued guidelines on internships, making the unpaid route to your first job harder. They had to, abuses were rampant. But still, getting a foot in the door for kids who can AFFORD to work free and want to work is even harder.

Which takes us to my new mantra and the new cry you will be hearing more of (and that we’re working with families on): “You can’t assume your kids will be able to take a job; they will have to learn how to MAKE a job.” Slacker kids will in fact have an ever harder time getting established, but the worry is that kids with a driving work ethic will be struggling too. Everything we’re doing with young people these days is aimed at building their entrepreneurial skills, supporting their most tenacious drives, trying to buttress that connection between early work and experience and later engagement in purposeful, meaningful lives (this is not JUST about the money, it’s about building great lives).

It may be that out there in the future I cannot yet see there is a more laid back, less work driven vision of existence that the next generation will morph into. And maybe that’s a good thing. For the moment at least, the best I can say is that we are ‘in transition.’

What do you think? Is there a new work ethic? Is our thinking unique?