Where Camp Start-Up Started
Friday, April 16th, 2010In the early days, Camp Start-Up was an experiment.
How, I wondered back then, could we give teenagers a taste of entrepreneurial life that would be as appealing as a summer of sailing, as much of an adventure as Outward Bound, and as memorable as trekking in Thailand? A tall order, but I knew that to get anyone to risk even a little slice of the idyll we dream of as summer it would take more than listening to geezers wax euphoric about the joys of a balance sheet in a stuffy classroom in July.
That first summer the camp was for girls only and we held it at a spa in Palm Springs, CA. It was pretty cool (116 degrees on some days, but cool). Palm Springs was not, then, a hotbed of tech start-ups. But the owner of the spa (Sheila Cluff) was a founding member of the Committee of 200 (a club for women entrepreneurs) and getting a chance to be ‘backstage’ at a spa, was, a new kind of experience for these girls. Sheila was an ice skating star and on tour by the time she was 16, and her tales of making money by charging interest on loans to the older (and less frugal) skaters on the tour caught the attention of the campers.
The next year we moved the camp to the Sonoma Valley (looking for a slightly cooler summer climate). And that year, Margo Fraser, the owner of Birkenstocks USA, hosted the girls (and made them brand loyal forever by giving them all cute shoes at a discount so deep they each felt the triumph of a great steal). Once again, we had an entrepreneurial role model whose story was so interesting and accessible, the girls could all imagine themselves as successful entrepreneurs.
In the beginning, our biggest challenge was getting the girls to think big, to have a vision. The most common business start-up idea for girls then was a nail salon. Not a chain of salons, or the world’s biggest salon, just one cozy little salon, their own tiny empire. Thinking big takes practice and in those days (when even the idea of Take Our Daughters to Work Day sparked great controversy), girls were not encouraged to think big. Sometimes it broke my heart how pinched their visions were. How could they change the world if they could not imagine themselves as big players in the world?
But when those ‘aha’ moments arrived and the light went on, when yet another teenager saw herself truly as a mover/shaker, who could make an idea come to life, we could see a whole new path open up for herself. The confidence and self-awareness they went home with was so transformative that parents cried, watching their daughters present their first ‘business plan’ at the camp closing ceremony. So maybe camp wasn’t quite like a hike through Yosemite, but the kids did take home some pretty amazing memories.
These days the camps are co-ed (well, we do have one that’s ‘girls only’ in Florida) and focus has widened a bit. We no longer focus just on business start-ups. Kids who have a dream to be an actor, a teacher, a ‘green activist;’ or a writer need entrepreneurial skills every bit as much as the kid with an idea to replace Google. 21st Century kids need to know how to develop financial safety nets, no matter what their career or avocation, and knowing how to make a job will be more critical than just knowing how to ‘get a job.’
Camp is still fun—golf, swimming, tennis, vegging under big shady trees with friends on a warm summer afternoon are still part of the plan. But what we learned from those early days of Camp Start-Up has made the new camp a place for teenagers to become whoever they want to be. And that is an adventure that’s hard to top.


